Focus on reactive, proactive, and explorative channels to build a healthy portfolio of innovation ideas that helps business success in short-term as well as in long-term.
All we are saying is don’t make products look like ‘commodity items‘ (either through direct or indirect actions) that make visitors/customers to purchase from anywhere. Create differentiation; create bonding with the retailer; and get a mindshare of customers. Also, let’s agree that there are always some products that customers see as ‘commodity’ and go for cheaper options.
Drivers for Success of Transformation Initiatives – Part 1
Drive successful transformation programs by focusing on three basic elements – Excite, Engage, and Enable people involved in the change.