Focus on reactive, proactive, and explorative channels to build a healthy portfolio of innovation ideas that helps business success in short-term as well as in long-term.
Three Layers of Application Design – Understand the problem, design back-end solution, and design front-end user interface. In this same order.
All we are saying is don’t make products look like ‘commodity items‘ (either through direct or indirect actions) that make visitors/customers to purchase from anywhere. Create differentiation; create bonding with the retailer; and get a mindshare of customers. Also, let’s agree that there are always some products that customers see as ‘commodity’ and go for cheaper options.
VOC helps in retaining customers and possibly getting new customers with a positive word of mouth. VONC helps in new customer acquisition by addressing gaps or missing elements that are important to current non-customers.